The Contrarian Effect is not for wimps.

If you’re one of those Neanderthal salespeople who doesn’t want to adapt to the changing times, buy one of those books that will tell you what you want to hear rather than what you need to hear. Certainly don’t buy this book. It could make you uncomfortable. It could suggest you change the entire way you and your organization approach selling. But, if you do buy this book, you’ll make more money and you’ll even be more popular. How do you like them apples?

But it is for winners.

In addition to being selected the #9 Best Business Book for 2008 by the Editorial Board at Amazon.com, 800-CEO-READ has selected The Contrarian Effect as the best book of 2008 in the category of sales. How do you like them apples?